Ginkgo is a fabricated hair dye product brand. Gingko is a brand that is meant to be unique. The minimal yet bold design of this brand emphasizes the beautiful but clear nuances that come with being itself. All of the imagery enhances the youthful and diverse experience that specifically targets a younger audience set on being confidently different. Since Ginkgo is based as a physical store brand, it was important to create materials that enhance the in store shopping experience.