The Ellipsis Campaign is a fictional social justice campaign that is focused on ending rape through the dismantling of taboos surrounding rape culture in America. This campaign is specifically targeted towards men as the discourse surrounding rape in America is primarily targeted towards women.We are missing a large demographic of people who are involved with the issue as a whole. The bold type paired with the bright yellow confronts and challenges the audience to reflect on their own definitions of gender and discuss these reflections with others.

 

The design and voice attract audiences into discovering the truth about the issue themselves and allows for people to start talking about the real problems behind sexual abuse instead of the repeated taboo conversations that are had today. The Ellipsis Campaign is meant to

be conflicting simply because without conflict there is no opportunity for change.